One of the most common reasons for a website to under-perform is a failure to maintain it. Understandably, most site owners have enough to do running their business without spending time running a website. But a site with out-of-date content, or content which is not refreshed, is not only a visitor turn-off but will be discounted by Google in its page rankings.
Maintaining a site used to require specialized programming skills and, more generally, a considerable amount of time to add new content or features and update existing ones. Or what was just as time-consuming, the patience to create a set of instructions for a web developer to implement. Today however it is easy for anyone with basic computer skills to keep their website up-to-date with a Content Management System.
A Content Management System (CMS) enables you to maintain your website, adding. removing or editing text and images on an as-needed basis. This not only saves you time and money, meaning that the CMS will pay for itself quickly but you will find that running your own website will keep you more involved with the online side of your business, which, let's face it, is essential these days.
Devolution can convert your site to a CMS cost-effectively or build you a easily updatable CMS site from scratch.
For enquiries regarding Devolution's Web Marketing Services, please click here to email us or ring (03) 9111 2646