Search Engine Optimization

90% of all searches are performed on the handful of top search engines and directories such as Google, Yahoo, MSN, Alta Vista, Teoma and Overture. Achieving a top ranking in even some of these will dramatically improve your business

Devolution has the tools to ensure that your website gets that sought-after ranking and finds the right audience for your business. All Devolution websites are designed and built with search engine rankings in mind but not all websites have been built in this way. More commonly than not search engine optimization is something that needs to be done after a site has been designed and delivered. In either case search engine optimization requires ongoing attention.

Contrary to what some search engine optimizers suggest there are no secrets. It is simply a matter of meeting the search engine's criteria and implementing strategies that match those of your competitors. This is not achieved by a one-off fix because the search engine criteria regularly change and, of course, your competitors will try to better any strategy that you try to achieve a high ranking.

If you already have a web site but it is not bringing you any business how do we go about improving your search engine ranking?

1. We make it our business to understand your target audience and your marketing objectives.

2. We analyse your site to generate the optimum set of keywords and phrases for the product of service you are offering to that audience.

3. If necessary, we make recommendations for enhancing your web pages, including changes to layout and content. We can make these changes for you or you can opt to have your web designer do them for you.

4. Once your website has been optimized and submitted, or re-submitted, to the search engines we monitor its performance. As this is a function of each search engine or directory's internal procedures we report on your website's performance after 3 months, at which time you can elect to undertake further optimisation.

For enquiries regarding Devolution's Web Marketing Services, please to email us or ring (03) 9563 0195