Search Engine Optimization
90% of all searches are performed on the handful of top search engines and
directories such as Google, Yahoo, MSN, Alta Vista, Teoma and Overture. Achieving
a top ranking in even some of these will dramatically improve your business
Devolution has the tools to ensure that your website gets that sought-after ranking and finds the right audience for your business. All Devolution websites are designed and built with search engine rankings in mind but not all websites have been built in this way. More commonly than not search engine optimization is something that needs to be done after a site has been designed and delivered. In either case search engine optimization requires ongoing attention.
Contrary to what some search engine optimizers suggest there are no secrets. It is simply a matter of meeting the search engine's criteria and implementing strategies that match those of your competitors. This is not achieved by a one-off fix because the search engine criteria regularly change and, of course, your competitors will try to better any strategy that you try to achieve a high ranking.
So if you already have a web site but it is not bringing you any business
how do we go about improving your search engine ranking?
1. We make it our business to understand your
target audience and your marketing objectives.
2. We analyse your site to generate the optimum
set of keywords and phrases for the product of service you are offering to
that audience.
3. If necessary, we make recommendations for
enhancing your web pages, including changes to layout and content. We can
make these changes for you or you can opt to have your web designer do them
for you.
4. Once your website has been optimized and submitted,
or re-submitted, to the search engines we monitor its performance. As this
is a function of each search engine or directory's internal procedures we
report on your website's performance after 3 months, at which time you can
elect to undertake further optimisation.
For enquiries regarding Devolution's Web Marketing Services, please click here to email us or ring (03) 9563 0195
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